The internet is a huge resource. Having a website is a must for every business, but not all website design are alike. So how can your website differentiate itself from your competitors'?
Building a website involves everyone wanting it to stand out from the competition. Clients want to stand out from the competition and leave a favorable impression on potential customers; designers strive for originality and competition with other designers; back-end developers need a success story for their portfolios, so a unique website can help them achieve that.
Your website should look good and feel good. Don't just throw something together. Spend time designing a clean, attractive, and informative website. There are many free online tools that allow you to create a beautiful website without having any coding knowledge.
- What is the most important thing that my website should showcase about my business?
- Does the site need an e-commerce feature?
- How much do I want to invest financially in my website?
A website's URL (Uniform Resource Locator) is what people type into their browser to get to your site. If they find your site via Google search results, then they'll likely click on the first link that comes up. A great way to make sure that people know where to go is to use a unique domain name. You want to make sure that if someone types in www.cannabisgrower.com, they're directed to your site instead of some random person's site.
3. Stay Consistent With Your Branding
Make sure that all of your webpages follow the same style and color scheme. If you do decide to change the color of your background, make sure that you don't go overboard.
From shades to design style for your emblem, your internet site wishes to be a complete visual illustration of your brand. Consistency is prime while making sure clients and capacity new customers can effortlessly pick out your business.
4. Use a unique theme
A website's theme should be something that stands out from the crowd. If you're looking for inspiration, check out some of the best websites in your industry. You'll find that they have a unique look and feel that sets them apart.
5.Create a strong call-to-action (CTA)
The CTA is what gets visitors to take action. It could be anything from signing up for your newsletter to buying a product. A good CTA will encourage people to click through to your site.
Page speed is a big factor in determining how well a visitor experiences your website. Google now gives sites lower rankings if their pages load slowly.
7. Test different layouts
If you've got a lot of text on a single page, try breaking it up into several smaller ones. Or, if you'd rather keep everything on one page, use a grid layout instead of a traditional table.
8. Keep your design simple
Keep your design clean and uncluttered. Avoid using lots of colors and patterns. Instead, stick to two or three shades of gray, black, white, and maybe a splash of red or blue.
A blog is a valuable website feature that we recommend to nearly all of our clients. Search engines and actual humans both appreciate them.
In addition to targeting specific keywords that other website pages do not highlight, blogs are a great way to keep your audience updated on new products and services.
10. Add relevant content
Once you have a nice-looking website, add information about yourself and your business. Include links to social media pages, blog posts, and anything else that makes sense, You want to make sure that your website contains information that is useful to your audience.
11. Promote your website
Promoting your website is the easiest way to ensure that people visit it regularly. Share your website on Facebook, Twitter, Instagram, LinkedIn, etc. Also consider using paid advertising platforms like AdWords or Facebook Ads.
In the event that the marking isn't sufficient, you can utilize designs as well as photographs on your site to lay out an unmistakable visual style. Destinations with enormous pictures really do will generally change over more, all things considered. Individuals are visual animals, so visual upgrades can make it more straightforward for clients to associate with you on a close to home level. Besides, the elaborate choices are just about unending, which makes it more straightforward to make a unique inclination plan.
The cons: Illustrations and photographs that look unique are costly, in light of the fact that they essentially must be specially crafted. Utilizing stock pictures will probably kill the differentiation that you're going for.
13. A responsive design is essential
If your current website isn’t mobile-friendly for display on small laptops, phones and tablets, it’s time for a re-design.
According to Statista, Google is the source of 85% of mobile search traffic and they recommend responsive design as a best practice for every website.
That alone is reason enough to have a mobile-responsive website!
Ask friends and family to review your website. Ask them to tell you what they think and how they would improve it.
15. Let Us Handle Your Website
In the end, you can create a basic website on your own using a template, but do you really want to do that?
Why not work with an innovative website designer who can create your ideal website from scratch? You have enough on your plate running your business.
At Fox Techies, we create websites that are completely customized for your business and make your business stand out.
Click below to schedule your free consultation with us today!