There are 7 types of SEO, SEO also known as Search Engine Optimization, is a type of optimization that primarily focuses on placing keywords on a page. Although adding keywords is an important part of SEO, there is a lot more that goes into formulating and crafting the right SEO strategy for your business. Even if you use a single SEO strategy for your company, you will need to optimize your website with various SEO elements and strategies to achieve the best results. There are numerous types of SEO, and understanding them is critical to gaining a better understanding.
And if you want to drive as much traffic to your site as possible, you'll need more than one type of optimization.
Here are 7 type of SEO strategies to help your site rank for the keywords you want to target. You won't use all of them, but having a better understanding of how to improve your rank is always beneficial.
A web design agency should be able to cater to any type of business. If you own a restaurant, then they need to know how to create a website for a restaurant. If you run a landscaping company, then they need to understand how to make a website for a landscaping company. There are many different types of businesses out there, and each requires a unique set of skills. A good web design agency will be able to work with you to find what works best for your business.
2. Off-Page Seo
Think of Off-page SEO as a way to help optimize online visibility via pages that you don’t control -in a White Hat kind of way! Examples of Off-page SEO strategies: legit link building, social media visibility via social media marketing, getting REAL reviews, and press releases.
Social Media Marketing (SMM) is a type of Internet marketing that involves leveraging social networks to drive traffic to the website. It helps businesses connect with their customers and prospects online, Content Marketing (CM) focuses on providing valuable free information to consumers via various platforms. It is highly targeted and generates brand awareness, engagement, and sales.
If a small business is trying to improve its online visibility in a specific locale, then It should consider Local SEO strategies. Some strategies to get started: ensure the business name, address, and telephone number are consistent on the website, and ALL social media profiles and register/verify the business on search engines.
5. Global Seo
Global SEO (AKA: international SEO) focuses on targeting visitors from different countries, regions, or demographics. For example, some sites are formatted to adjust language settings based on where their visitor lives automatically. So, adding hreflang tags to a website could be considered Global SEO.
6. White Hat Seo
In a nutshell, when thinking of SEO you most likely think of things like keyword research, optimizing content, adding meta descriptions, improving page speed, etc. Well, those types of strategies are known as White Hat SEO.
7. Black Hat Seo
Black Hat is a type of SEO that you want to avoid altogether. It's comprised of malicious techniques and strategies that try to "outsmart" search engines to rank higher. Examples of Black Examples of Black Hattrategies: keyword stuffing, cloaking, or sneaky redirects.
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