1. ON-PAGE SEO
There are 7 types of SEO you should know, On-page SEO revolves around optimizing things on a webpage, or blog post. or something similar. In other words, On-page SEO deals with any controllable element on a website that can get edited or optimized. Think easy website navigation, optimized images, quality content, etc.
2. OFF-PAGE SEO
Think of Off-page SEO as a way to help optimize online visibility via pages that you don’t control -in a White Hat kind of way! Examples of Off-page SEO strategies: legit link building, social media visibility via social media marketing, getting REAL reviews, and press releases.
3. Social Media Marketing
Social Media Marketing (SMM) is a type of Internet marketing that involves leveraging social networks to drive traffic to the website. It helps businesses connect with their customers and prospects online, Content Marketing (CM) focuses on providing valuable free information to consumers via various platforms. It is highly targeted and generates brand awareness, engagement, and sales.
4. LOCAL SEO
If a small business is trying to improve its online visibility in a specific locale, then It should consider Local SEO strategies. Some strategies to get started: ensure the business name, address, and telephone number are consistent on the website, and ALL social media profiles and register/verify the business on search engines.
5. GLOBAL SEO
Global SEO (AKA: international SEO) focuses on targeting visitors from different countries, regions, or demographics. For example, some sites are formatted to adjust language settings based on where their visitor lives automatically. So, adding hreflang tags to a website could be considered Global SEO.
6. WHITE HAT SEO
In a nutshell, when thinking of SEO you most likely think of things like keyword research, optimizing content, adding meta descriptions, improving page speed, etc. Well, those types of strategies are known as White Hat SEO.
7. BLACK HAT SEO
Black Hat is a type of SEO that you want to avoid altogether. It’s comprised of malicious techniques and strategies that try to “outsmart” search engines to rank higher. Examples of Black Examples of Black Hattrategies: keyword stuffing, cloaking, or sneaky redirects.
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